About Us
HeyDoodle exists to empower learning, encourage re-usability and enhance family well-being, through our business culture and our innovative, reusable play products.
HeyDoodle was born from a desire to keep my children engaged particularly when we were out and about.
As a qualified architect and mother of three, I recognised the gap in the market for a product that combined education, fun, and sustainability.
Since launching in 2019, HeyDoodle has grown from a personal solution to a beloved brand trusted by almost 40,000 families! We are committed to innovating products that are resourceful and provide value, but also encourage reusability through creating quality products that will last!
Bea x
Why the name?
It was late one night when I was mulling over what to name this new business when a fond memory popped into my head.
My 4 yr old at the time struggled to pronounce her Gs and would be yelling at the Google Home device 'HEY DOODLE! HEY DOODLE! PWAY MY FAVOURITE SONG ADAIN!'
And the name stuck.
Humble beginnings
Our very first craft market showcasing the range with just 4 designs at the time
Outgrew my living room and moved into storage cages in the basement of my apartment
Incredibly honoured to have won several awards for product innovation and business growth
Visited our suppliers to better understand the process of manufacturing and workshop new ideas
We expanded our horizons by showcasing our mats at the renowned Toys Fair in Germany
Moved into our very own dedicated HeyDoodle warehouse in Williamstown, Victoria
We went global! Heydoodle officially launched in the US
Our Mission
HeyDoodle exists to empower learning, encourage reusability and enhance family well-being, through our business culture and our innovative, reusable play products.
Our Values
Our values underpin everything we do at HeyDoodle – we believe that building community is essential to building a great product and focus on creating an impact.
Pursuit of Excellence
Maintain adaptibility
'One-up'
