How we came to be.
When the idea fell onto my lap in 2019, I knew this was going to be a keeper.
Easy to bring on-the-go✔
THIS was going to be a product that would sell itself!
I was a mum of 2 littlies back then (3 now and forever henceforth) so I knew firsthand that there was a gap in the market for a product like ours.
I made it a mission to design mats that would not only engage our children, but also educate them through play. I wanted to create opportunities for exploration to grow their creative confidence, yet at the same time build upon the fundamentals of learning.
Truly, this is at the core of every design we put to paper.
Well, in our case, silicone mat.
I watch my children and how their interests evolve, then try to design around them. With an architectural background on hand, I am able to think outside the box to produce the unique range that we have today.
We have come such a long way since we introduced this concept to the Australian market in 2019. Our products have been tested and approved by nearly 10,000 families, found in 300 stores Australia wide and currently in 19 countries worldwide.
So join us if you may, on this doodlin' journey as we create a generation of creative minds.