About Us

How we came to be

HeyDoodle was born from a desire to keep my children engaged particularly when we were out and about. As a qualified architect and mother of three, I recognised the gap in the market for a product that combined education, fun, and sustainability.

Since launching in 2019, HeyDoodle has grown from a personal solution to a beloved brand trusted by almost 40,000 families! We are committed to innovating products that are resourceful and provide value, but also encourage reusability through creating quality products that will last!

Bea x

Why the name?

It was late one night when I was mulling over what to name this new business when a fond memory popped into my head.

My 4 yr old at the time struggled to pronounce her Gs and would be yelling at the Google Home device 'HEY DOODLE! HEY DOODLE! PWAY MY FAVOURITE SONG ADAIN!'

And the name stuck.

Humble Beginnings

Our Mission

HeyDoodle exists to empower learning, encourage reusability and enhance family well-being, through our business culture and our innovative, reusable play products.

Our Values

Our values underpin everything we do at HeyDoodle – we believe that building community is essential to building a great product and focus on creating an impact.

Pursuit of Excellence

In product quality, performance and outcomes

Maintain adaptibility

Being flexible, responsive and open to change.

'One-up'

Don't do what's been done, do it better.

Heart to heart

We care about people as people, not just customers.